Indianapolis Museum of Art: Recent dashboard updates

Energy Consumption = 49,389 KWH per day

jleicht — Thu, 19 Nov 2009 10:56:15 -0500

DESCRIPTION

Average Time on Web site = 2:23 minutes

mgipson — Wed, 18 Nov 2009 15:29:49 -0500

DESCRIPTION
The average time spent on the Web site by visitors is an indicator of the quality of the content provided. Over time, the IMA hopes to increase the number of hits to the Web site, as well as the amount of time visitors spend exploring the content.

EXPLANATION
The IMA tracks its vital Web statistics through Google Analytics. The number presented is the total time on site for all visits during the last 30 days divided by the total number of visits. The data is reported to the dashboard by the IMA’s Director of New Media on a monthly basis.

2009 Contributed Support = 70%

rblagg — Tue, 17 Nov 2009 10:13:21 -0500

DESCRIPTION
The IMA's contributed support income as a percentage of the current 12-month budget period, beginning July 1, 2009. Currently, the IMA's support is 70% of its projected income for the 2009-2010 budget period.

EXPLANATION
Actual contributed income of $1,066,426 divided by budgeted contributed income of $1,524,096 yields 70% under projected income for this budget period.

2009 Operating Expenses = -15%

rblagg — Tue, 17 Nov 2009 10:11:47 -0500

DESCRIPTION
The IMA's current spending as a percentage of the projected budget since July 1, 2009. Currently, the IMA expenses are 15% under its projected spending for the 2009-2010 budget period.

EXPLANATION
The IMA's actual spending of $7,726,847 is divided by the year-to-date budget of $9,138,961. The result is 15% under projected spending.

2009 Retail and Greenhouse Sales = 60%

rblagg — Tue, 17 Nov 2009 10:10:07 -0500

DESCRIPTION
The IMA's retail income includes retail shops and greenhouse income as a percentage of the projected budget since July 1, 2009. Currently, the retail income is 61% of the projected income for the 2009-2010 budget period.

MORE INFORMATION
The Museum Store online:
http://shop.imamuseum.org/featured.php

The Toby Attendance = 13,833 visitors

lhand — Fri, 13 Nov 2009 12:16:21 -0500

DESCRIPTION
The number of attendees to IMA public programs in The Randall L. and Marianne W. Tobias Theater, "The Toby", since it opened in November 2008. The Toby is the newest place to experience culturally adventurous performances, speakers and cinema in Indianapolis. Programming includes cutting-edge performers, thought-provoking conversations with artists, designers and museum directors, and international films and art cinema.

EXPLANATION
This statistic is tracked in a spreadsheet maintained by the Museum's education department with data collected from the IMA's ticketing system.