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Welcome to IMA Dashboard, an ongoing effort to measure various aspects of the Museum's performance. We welcome your comments on our progress in serving the IMA's mission. To navigate the Dashboard in particular areas, the tabs at the top of the screen drop down to allow for more detail. The goal of the Dashboard is to seek to quantify and report out on areas of activity of general interest to museum observers and to particular interest to museum studies specialists, colleagues, and patrons.

Dashboard Series: Admissions Map

Museum Admissions

An interactive map of admissions by zip code


IMA defines attendance as the number of patrons who enter the IMA's main building, and defines admissions as the number of individual patrons who check in at the front desk for any purpose, including obtaining special exhibition tickets. Because the IMA has a free general admission policy, a large percentage of patrons visit the permanent collection galleries without obtaining a ticket.

When zoomed in on the map, markers appear for each zip code. Click on a marker to view demographic information and Museum admissions for the corresponding zip code. When zoomed out, a marker appears for each state. Click on one of these markers to see the top zip codes of Museum admissions for the state.


Status: initializing...
Start date:
End date:


The zip code demographic data is courtesy of ZIPskinny.

Top 100:

Zip code City State Admissions

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