Dashboard Series: Fans on Facebook

Welcome to IMA Dashboard, an ongoing effort to measure various aspects of the Museum's performance. We welcome your comments on our progress in serving the IMA's mission. To navigate the Dashboard in particular areas, the tabs at the top of the screen drop down to allow for more detail. The goal of the Dashboard is to seek to quantify and report out on areas of activity of general interest to museum observers and to particular interest to museum studies specialists, colleagues, and patrons.

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Fans

Fans on Facebook

Number of the IMA's Fans on Facebook

DESCRIPTION
The IMA leverages technology as a means of communication and audience development. Facebook is one of several online social networks through which the IMA reaches audiences. Users of the social network can become “fans” of the IMA’s page as a function of the site.

EXPLANATION
Facebook reports the total number of fans as individuals opt into the IMA’s social network. IMA’s Communications Manager reports the total number of “Facebook Fans” on a monthly basis to the dashboard.

MORE INFORMATION
IMA’s page on Facebook

Learn more about Facebook at:www.facebook.com/about.php

Jul 23, 2008

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Dashboard | Indianapolis Museum of Art

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