Indianapolis Museum of Art: Dashboard Topic Web

Fans on Facebook = 1,159 Fans

mliffick — Wed, 23 Jul 2008 15:52:02 -0400

DESCRIPTION
The IMA leverages technology as a means of communication and audience development. Facebook is one of several online social networks through which the IMA reaches audiences. Users of the social network can become “fans” of the IMA’s page as a function of the site.

EXPLANATION
Facebook reports the total number of fans as individuals opt into the IMA’s social network. IMA’s Communications Manager reports the total number of “Facebook Fans” on a monthly basis to the dashboard.

MORE INFORMATION

Recent IMA Web Launches

mgipson — Tue, 15 Jul 2008 08:48:31 -0400

DESCRIPTION
The Indianapolis Museum of Art is committed to using technology as a means to engage our visitors in new ways. Special Web Presences, including Web sites and online technology initiatives, provide another platform for connecting new audiences to art. In addition, the Web allows the IMA to reach audiences throughout the world, 24 hours a day/seven days a week.

EXPLANATION
The links are updated by the IMA’s Director of New Media as projects are launched.

FURTHER INFORMATION

Views of IMA Videos on YouTube = 124,662 views

dincandela — Mon, 14 Jul 2008 12:43:54 -0400

EXPLANATION

Average Time on Web site = 6:14 minutes

mgipson — Wed, 02 Jul 2008 13:39:42 -0400

DESCRIPTION
The average time spent on the Web site by visitors is an indicator of the quality of the content provided. Over time, the IMA hopes to increase the number of hits to the Web site, as well as the amount of time visitors spend exploring the content.

EXPLANATION
The IMA tracks its vital Web statistics through Google Analytics. The number presented is the total time on site for all visits during the last 30 days divided by the total number of visits. The data is reported to the dashboard by the IMA’s Director of New Media on a monthly basis.